Introduction to Scrum in Marketing

2-day course that teaches what is Scrum and how to use it for marketing.

The Introduction to Scrum in Marketing course is a 2-day introduction to the Scrum framework and the many benefits of using it for agile marketing.

Who should attend

The Introduction to Scrum in Marketing course is intended for teams or anyone who wishes to learn the Scrum framework and start using it for agile marketing.

Topics

  • Scrum theory and principles
  • The Scrum Framework
  • Getting started with Scrum in marketing
  • Planning marketing communication with Scrum
  • Running a marketing communication with Scrum

Key takeaways

  • Understanding the differences between agile marketing and waterfall marketing
  • Difference between agile marketing and waterfall marketing
  • Benefits of using Scrum in marketing

Further information

  • Type of training: virtual class / physical class
  • Length: 2 days
  • Language: English / Czech
  • Difficulty: medium
  • Certificate of attendance: yes

Upcoming events


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