Introduction to Agile Marketing

A quick introduction to the emerging, highly effective approach to marketing.​

The Introduction to Agile Marketing course is a quick but intensive introduction to the emerging, highly effective approach to marketing that takes inspiration from Agile Software Development.

Who should attend

The Introduction to Agile Marketing course is intended for everyone who wishes to learn how to start applying the agile approach to marketing and increase the adaptivity and effectiveness of their marketing.

Topics

  • What is Agile
  • Comparison of agile (adaptive) approach and waterfall (predictive) approach to marketing using real-life case studies
  • Values of Agile Manifesto in marketing
  • Principles behind the Agile Manifesto in marketing
  • Scrum in marketing

Agenda

  • Check-in: 5 minutes
  • Presentation: 40 minutes
  • Q&A: 15 minutes

Key takeaways

  • Demystification of Agile
  • Differences between agile marketing and waterfall marketing
  • Key advantages of agile marketing

Further information

  • Type of course: live webinar
  • Length: 1 hour
  • Language: English / Czech
  • Difficulty: easy

Upcoming events

26. 5. 2020
17:00-18:00 CEST
English language
Free of charge
2. 6. 2020
17:00-18:00 CEST
Czech language
Free of charge