Basics of Agile Marketing

Course objectives

  • Demystification of term “Agile”
  • Understanding the differences between agile marketing and waterfall marketing
  • Description of key advantages (adaptivity, effectivity) of agile marketing
  • Topic presented using real case-studies and experience

Who should attend

This course is for everyone who wants to find out the advantages of agile marketing over traditional (waterfall) marketing and learn how agile approach increases adaptivity and effectivity of marketing.

Course topics

  • Comparison of agile (adaptive) and waterfall (predictive) marketing using two case studies
  • Aplication of values and principles of Agile Manifesto in marketing
  • Agile marketing team
  • How to use Scrum for marketing

Further information

  • Course length: 2,5 hours
  • Course language: Czech / English
  • Course difficulty: Basic
  • Certificate of attendance: No

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